Know who's buying, and keep them coming back.
Not all customers are equal - and knowing which ones matter most changes how you market, how you price and how you plan inventory. Customer Insights & Segmentation shows your most valuable buyers, your repeat purchasers, and what separates customers who buy once from those who come back again and again.
Most store owners know their total customer count and their total revenue. Very few know which 20% of customers bring in 80% of their revenue - or which customers placed a second order within 30 days of their first, versus those who never came back.
That difference matters for retention. A customer who bought once three years ago needs a completely different approach from one who has placed four orders in the last six months. Customer Insights & Segmentation makes these groups visible, so you can see who's who and act on it.
Customer totals tell you how many customers you have. Segmentation tells you what they actually do. Chartsy tracks purchase frequency, order value, product preferences, time between orders and lifetime value, and every customer is grouped automatically each month as a Loyalist, Promising, At-Risk or Lost.
Ask for 'customers who placed more than three orders in the last six months' and get a list. Compare average order value in the UK and the US. Find which product repeat buyers buy most often on their second order - an answer that would take an analyst hours by hand.
Segmentation is only useful if it leads somewhere. Every customer report in Chartsy can be exported or saved, and used directly for marketing, inventory and pricing decisions.
When you know which products your highest-value customers buy first, you know what to put in front of new customers to win a second purchase. When you know which segments rarely buy again, you know where to focus retention.
Install Chartsy from your store platform's app marketplace and connect in minutes. Chartsy syncs your orders, products, customers and revenue with read-only access.
Chartsy groups your customers every month - Loyalists, Promising, At-Risk and Lost. Ask for anything more specific, like 'top 20 customers by lifetime revenue'.
Drill into what your best customers buy, how often they return and what their average order looks like. Compare segments side by side to see what separates them.
Pin your most useful customer reports to your dashboard. They update automatically with each sync, so your view of your best segments is always current.
Customer Insights & Segmentation is built for store owners who want to understand their customers beyond headcounts and order totals. If you want to know which customers are worth keeping, which segments are worth the most, and what separates a repeat buyer from a one-time purchaser, this is for you.